Get inside the minds of your readers, your niche audience. Who are they? What do they think about? What are they interested in? These are questions you need to answer for yourself!
Say your writing your blog about Baltimore city politics. Who is interested in Baltimore city politics? Local politicians, parents with children in city schools, employers and employees of city businesses all care about city politics. Who are these people? How do you find out who they are?
To find the answer, you have to get to the source. If you are blogging on city politics, go to public hearings, talk to city council members and the Janes and Johns who attend meetings. Talking to people is the single greatest way to gain information about them.
If you write what you like, there's a good chance others will like what you write!
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